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The Business Club
I joined The Business Club at the idea stage as the sole product designer, partnering closely with the founder to shape the product vision, brand, and core mobile experience ahead of their first seed round.
The platform helps qualified small businesses find banks aligned to their industry and funding needs—bringing transparency and speed to a process that’s currently fragmented and opaque.
Focus areas:
Brand & visual system · Mobile UX · Multi-sided marketplace · Trust & ver
Jan 284 min read


Redesigning My Personal Brand
Deep jewel tones like emerald green, maroon, and gold, balanced with neutral blacks, whites, and tans. Inspired by regency romance, South Asian patterns, and the textures of fabric, paper, and ink.
May 20, 20253 min read


Genaius
UI/UX Transformation: From Bold to Luxury Note : This case study respects the confidentiality requirements of an NDA. All information shared has been generalized and abstracted to protect proprietary details while still demonstrating my design process and contributions. Overview Project : Genaius Website & App Redesign Duration : December 2024 - May 2025 Role : UI/UX Designer Platform : Website & Mobile Application Tools : Figma, Wordpress, AI image generation, Gemini, AI Pro
May 14, 20255 min read
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