Genaius UI/UX Transformation: From Bold to Luxury

A Case Study in Digital Twin AI Experience Design

Note: This case study respects the confidentiality requirements of an NDA. All information shared has been generalized and abstracted to protect proprietary details while still demonstrating my design process and contributions.

Overview

Project: Genaius Website & App Redesign

Duration: December 2024 - May 2025

Role: UI/UX Designer

Platform: Website & Mobile Application

Tools: Figma, Wordpress, AI image generation, Gemini, AI Prompting

The Challenge

Genaius, an innovative AI digital twin company, faced a critical design challenge: their existing website and app featured a playful, bold aesthetic that didn't align with their target audience of high-level executives and potential investors. The product needed to maintain its approachability while conveying a sense of luxury and sophistication that would appeal to burnt-out CEOs, the end users, while simultaneously projecting credibility to investors.

Key Objectives:

• Transform the brand's digital presence to feel more premium and sophisticated

• Create an intuitive experience that appeals to busy executives

• Design interfaces that effectively communicate the complex AI digital twin technology

• Develop a cohesive design system that works across both website and mobile application

• Support fundraising efforts with a professional, investment-worthy presentation

Discovery & Research

Competitive Analysis

I conducted extensive research on luxury digital brands, particularly focusing on Lucid as a primary inspiration. This analysis revealed several key patterns in luxury digital design:

• Minimal design elements with strategic use of whitespace

• Black and white color schemes with hard edges and clean lines

• Selective and intentional use of imagery

• Refined typography with careful attention to hierarchy

• Sophisticated animations and transitions

Stakeholder Collaboration

Working closely with the founder, developer, and product manager, I gathered insights about:

• The founder's vision for a premium digital experience

• Technical constraints and opportunities for the application

• Key features that needed to be highlighted for investors

• Essential functionality for the target end-users (CEOs)

User Context Understanding

While direct user testing was limited, we incorporated feedback from:

• Technology Conference Demos

• Pitch competition presentations

• Select CEO advisors in the founder's network

• Investor interactions during early funding discussions

Design Process

Website Transformation

Visualizing the Transformation

Due to confidentiality agreements, actual screenshots and specific product details cannot be shared. Instead, I've created abstract representations that demonstrate the design evolution while protecting proprietary information.

Design Direction Shift

Before: Playful interface with bold colors, rounded elements, and casual visual hierarchy

After: Sophisticated design with refined color palette, structured layouts, and premium visual language

Homepage redesigned with an AI generated video

Conceptual Visualization

Abstract representation of design evolution showing color palette transition and layout transformation without revealing actual UI

Key Transformations:

Color Palette Evolution

• Shifted from playful, bold colors to a sophisticated, luxury-oriented palette

• Implemented a primarily black and white scheme with strategic accent colors

• Created a color system that conveys premium quality while maintaining brand recognition

Visual Design System

• Introduced hard edges and clean lines to replace rounded, playful elements

• Developed a minimalist approach with purposeful whitespace

• Established consistent typography hierarchy for improved readability and elegance

Content Strategy

• Restructured content to balance investor information with end-user benefits

• Created compelling narratives around the AI digital twin concept

• Developed storyboards for AI demo videos to showcase the technology

AI Video Development

• Helped create personalities for AI characters

• Storyboarded video demonstrations to showcase technology capabilities

• Ensured visual consistency between videos and website design

Mobile Application Redesign

Wireframing & Prototyping

Starting with a fresh perspective, I learned Figma to create a comprehensive redesign:

Initial Analysis

• Evaluated all previous iterations of the app

• Identified essential features and functionality

• Mapped user flows and primary interaction points

Wireframing

• Created low-fidelity wireframes for key screens

• Developed a new home screen concept showcasing 5 main sections with preview "mini" views

• Designed the AI chatbot interface to feel intuitive yet sophisticated

High-Fidelity Design

• Implemented the luxury aesthetic with refined color palette

• Reduced visual noise and streamlined information presentation

• Added hard edges and clean lines for a premium feel

• Developed interaction states that complemented the luxury aesthetic

Design System Development

• Created global variables for consistent implementation

• Designed reusable components like navigation bars

• Established dynamic variables that responded to user interactions

• Documented design principles for future development

Implementation & Iteration

Collaborative Feedback Loop

I established a daily feedback process with the team to rapidly iterate on designs:

• Presented design updates to stakeholders regularly

• Incorporated feedback from the founder, developer, and product manager

• Made real-time adjustments to stay aligned with technical capabilities

• Documented decisions and rationales for future reference

Change Management

One significant challenge was bringing the team along with the dramatic aesthetic shift:

• Created visual presentations to demonstrate the benefits of the luxury approach

• Developed side-by-side comparisons showing the evolution

• Provided market examples supporting the design direction

• Facilitated workshops to align everyone on the new vision

The Solution

Website

The transformed website now features:

• A sophisticated black and white color scheme with minimal design elements

• Strategic use of whitespace to create a sense of exclusivity

• Refined typography that improves readability and conveys quality

• Engaging AI demonstration videos with consistent brand personalities

• Clear information hierarchy that serves both investors and end-users

• 
  

Mobile Application

The redesigned application includes:

• A streamlined home screen showcasing 5 key sections with preview capabilities

• An integrated AI chatbot interface designed for executive users

• A comprehensive design system with consistent components

• Intuitive navigation with reduced cognitive load

• Thoughtful screen flows that anticipate user needs

• Visual treatments that reinforce the premium nature of the service

Results & Impact

Business Outcomes

• The redesigned assets are currently being used for seed funding presentations

• Improved investor perception of the product's market readiness

• Enhanced brand positioning in the competitive AI landscape

• Created a scalable design foundation for future development

Learning & Growth

Throughout this project, I gained valuable experience:

• Mastered Figma for wireframing and high-fidelity design

• Developed skills in creating global design systems and variables

• Learned techniques for designing AI interaction interfaces

• Gained insights into the unique needs of luxury digital products

• Improved collaborative design processes with technical and business stakeholders

Reflections & Next Steps

Key Takeaways

• The transition from playful to luxury aesthetics requires careful consideration of both visual elements and interaction design

• Designing for dual audiences (investors and end-users) requires thoughtful balance

• AI interface design benefits from personalized, character-driven approaches

• Design systems are essential for maintaining consistency across complex applications

Future Opportunities

• User testing with target CEOs to validate design decisions

• Further refinement of AI interactions based on actual usage data

• Expansion of the design system to accommodate new features

• Development of additional personalization options for different user preferences

Confidentiality Statement

This case study has been carefully crafted to respect the confidentiality agreements in place with Genaius. To maintain this balance:

• Generalized Process Description: The design process and methodologies are described without revealing proprietary details.

• Abstract Visualizations: Instead of actual screenshots, abstract representations of the design direction have been created.

• Focus on Transferable Skills: The narrative emphasizes the design thinking and problem-solving approaches rather than specific product features.

• Approved Talking Points: All information shared has been reviewed to ensure it contains only details that are either publicly available or sufficiently generalized.

If you are interested in more specific details about this project, I'm happy to discuss my process and contributions in a confidential setting with appropriate NDAs in place.

This case study represents my contribution to Genaius's transformation during their critical growth phase. The redesigned digital experience now effectively communicates their innovative AI technology while appealing to both executive users and potential investors with a sophisticated, luxury aesthetic.

Edited using AI